Digital savings app Chip is being used by more females than ever to invest their money.
In Brief:
27% of Chip’s investors are female, which is 17% higher than the national average.
Female investors are currently outpacing males in ESG investment, Chip has found.
The top fund for females is “Balanced” while most popular among males is “Cautious”.
What does this mean?
Chip says that its new data has changed perceptions around female investors, who are traditionally seen to be more risk averse. It also confirms what many businesses note about females being more interested in ethical or “green” funds.
